The Rise of the Social Seller: Creators, Affiliates, and Micro-Entrepreneurs Are the New Storefronts

Meet the engine of Social Commerce: the individual seller.‍

They’re creators. They’re affiliates. They’re part-time hustlers, full-time builders, and micro-entrepreneurs who thrive on connection, trust, and speed. These aren’t your traditional merchants. They’re mobile-first, global-minded, and expectation-driven.

And they don’t wait weeks to get paid.

For platforms, winning means onboarding sellers quickly, verifying them painlessly, and giving them tools to track earnings and withdraw funds instantly—whether they’re in Chicago, Manila, or São Paulo.

For sellers, what matters is simple:

  • “Can I get paid instantly?”
  • “Can I receive funds in my local currency or preferred wallet?”
  • “Can I see what I’ve earned and what’s coming next?”

MassPay helps you answer “yes” every time.

  • We enable instant payments and payouts across 175+ countries
  • Support for payouts via local bank transfers, e-wallets, cards, cash pick-up, and hundreds of other locally preferred payment methods
  • Embedded payer and seller portals for full transparency
  • Easy seller onboarding, KYC, and compliance built-in

And the best part? We also help platforms collect global buyer payments – in any currency, with any method – creating a seamless loop from purchase to payout. Because when sellers win, platforms grow.

Learn how MassPay supports social sellers across the world. https://solutions.masspay.io/social-commerce

The Rise of the Social Seller: Creators, Affiliates, and Micro-Entrepreneurs Are the New Storefronts

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