Social commerce is no longer just a feature. It’s the business model. But while platforms continue to optimize algorithms and engagement tools, they’re overlooking the single biggest threat to loyalty and scale: friction in payments and payouts. Delays, rigid payment options, and clunky onboarding crush momentum for sellers and affiliates, especially in international markets.
- 79% of sellers say fast payouts impact their platform loyalty (source: MassPay Insights).
- Global expansion means platforms must offer payments in local currencies, methods, and languages.
- Seamless onboarding and embedded financial tools can reduce churn and boost seller retention.
“The most successful Social Commerce platforms don’t treat payments and payouts as a back-office function – they treat them as brand-defining experiences.”
Read our latest white paper, “Built to Scale: EmbeddingPayments and Payouts into Social Commerce,” to see how real-time, global-readypayouts are shaping the next wave of commerce.